The South Asian Journal of Tourism and Hospitality is published by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya, 70140, Sri Lanka.

Current Issue

Volume 1 - Issue 1 - 2021

Editorial Note

Editorial Note Vol.1(1)

Athula Gnanapala, Malcolm Cooper
- PDF (EN)
26 Jan 2021

1 (1)

Original Articles

Wildlife Tourism Resources Development: A Case Study of Beijing Wildlife Park

Duoduo Wang, Michael Lück
- PDF (EN)
26 Jan 2021

1 (1):1-34
Heritage and Tourism: Alternative Perspectives from South Asia

Dallen Timothy
- PDF (EN)
26 Jan 2021

1 (1):35-57
‘Elephant Watching’ for Mitigating Human-Elephant Conflict: A Case Study in Sri Lanka

Rathnayake Mudiyanselage Wasantha Rathnayake
- PDF (EN)
26 Jan 2021

1 (1):58-82
The Effect of Experiential Marketing, Destination Image, Tourists’ Satisfaction on Destination Loyalty: Evidence from Tourists’ Cultural Destinations in Sri Lanka

Y.M.W.G.P.K. Udurawana, W.M.C. Wanninayake
- PDF (EN)
26 Jan 2021

1 (1):83-101
Can the Western Tourist Gaze be deconstructed through Buddhist Ontology?

Mahesh Hapugoda, Iraj Ratnayake
- PDF (EN)
26 Jan 2021

1 (1):102-116
Transformational Leadership on Employee Creativity in Five-Star Hotels in Sri Lanka: Moderating Role of Personal Initiatives

D.S.P. Chandika Karunasekara, R.A.I.C. Karunarathne, C.N. Wickramsinghe
- PDF (EN)
26 Jan 2021

1 (1):117-137
Branding of Tourism-Related Products and Services for a Competitive Advantage in Sri Lanka: An Intellectual Property Perspective

Nishantha Punchihewa
- PDF (EN)
26 Jan 2021

1 (1):138-157
Content Analysis of Facebook Food Community Meaning in a Time of Crisis

Nur Mansor, Khairil Awang
- PDF (EN)
26 Jan 2021

1 (1):158-176

Book Reviews

Book Review: Tourism, Hospitality and Digital Transformation edited by Tajeddini, K., Ratten, V. and Merkle, T. (Routledge; 1st Edition (2019); Pages: 242)

Thilini Gamage
- PDF (EN)
26 Jan 2021

1 (1):177-182

South Asian Journal of Tourism and Hospitality

Current Issue

Volume 1 - Issue 1 - 2021

Editorial Note

Editorial Note Vol.1(1)

Original Articles

Wildlife Tourism Resources Development: A Case Study of Beijing Wildlife Park

Heritage and Tourism: Alternative Perspectives from South Asia

‘Elephant Watching’ for Mitigating Human-Elephant Conflict: A Case Study in Sri Lanka

The Effect of Experiential Marketing, Destination Image, Tourists’ Satisfaction on Destination Loyalty: Evidence from Tourists’ Cultural Destinations in Sri Lanka

Can the Western Tourist Gaze be deconstructed through Buddhist Ontology?

Transformational Leadership on Employee Creativity in Five-Star Hotels in Sri Lanka: Moderating Role of Personal Initiatives

Branding of Tourism-Related Products and Services for a Competitive Advantage in Sri Lanka: An Intellectual Property Perspective

Content Analysis of Facebook Food Community Meaning in a Time of Crisis

Book Reviews

Book Review: Tourism, Hospitality and Digital Transformation edited by Tajeddini, K., Ratten, V. and Merkle, T. (Routledge; 1st Edition (2019); Pages: 242)

Content Analysis of Facebook Food Community Meaning in a Time of Crisis

Branding of Tourism-Related Products and Services for a Competitive Advantage in Sri Lanka: An Intellectual Property Perspective

Transformational Leadership on Employee Creativity in Five-Star Hotels in Sri Lanka: Moderating Role of Personal Initiatives

Can the Western Tourist Gaze be deconstructed through Buddhist Ontology?

Book Review: Tourism, Hospitality and Digital Transformation edited by Tajeddini, K., Ratten, V. and Merkle, T. (Routledge; 1st Edition (2019); Pages: 242)

‘Elephant Watching’ for Mitigating Human-Elephant Conflict: A Case Study in Sri Lanka

Content Analysis of Facebook Food Community Meaning in a Time of Crisis

Branding of Tourism-Related Products and Services for a Competitive Advantage in Sri Lanka: An Intellectual Property Perspective

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