Original Articles
Wildlife Tourism Resources Development: A Case Study of Beijing Wildlife Park
Authors:
Duoduo Wang,
Auckland University of Technology, Private Bag 92006, Auckland, NZ
About Duoduo
School of Hospitality and Tourism
Michael Lück
Auckland University of Technology, Private Bag 92006, Auckland, NZ
About Michael
School of Hospitality and Tourism
Abstract
In this era of mass tourism, and to create social and financial benefits, it is useful to clarify the positive and negative aspects of animal tourism resources. Following the principles of environmental protection, public relations methods can make the most of existing animal tourism resources from the perspectives of tourists, aid government bodies to strengthen scientific methods of animal production, help promote scientific knowledge of the ecological environment, and stimulate animal protection education. However, with information on visitors’ positive and negative comments about captive wildlife attractions, operators may identify other actions they need to take. Using netnography to extract meaning from online conversations, this study used qualitative methods to collect data from the online comments on two Chinese travel applications (apps) and conduct a thematic analysis to identify the main themes in the data. This study investigates the development of the wildlife tourism resources at Beijing Wildlife Park (BWP), and aims to determine the means of sustainable development of the BWP.
How to Cite:
Wang, D., & Lück, M. (2021). Wildlife Tourism Resources Development: A Case Study of Beijing Wildlife Park. South Asian Journal of Tourism and Hospitality, 1(1), 1–34. DOI: http://doi.org/10.4038/sajth.v1i1.25
Published on
26 Jan 2021.
Peer Reviewed
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