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Assessing Green Resorts Attributes Performance on Tourists’ Emotional Intelligence and Future Behavioural Responses: Evidence from Malaysia

Authors:

Nor RabiatulAdawiyah NorAzam ,

Universiti Utara Malaysia, Sintok, MY
About Nor RabiatulAdawiyah
School of Tourism, Hospitality and Event Management
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Basri Rashid,

Universiti Utara Malaysia, Sintok, MY
About Basri
School of Tourism, Hospitality and Event Management
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Noor AziminZainol

Universiti Utara Malaysia, Sintok, MY
About Noor
School of Tourism, Hospitality and Event Management
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Abstract

Tourists will gain pleasurable experiences when engaging with the surrounding environments of their destinations as determined by the ability of resorts to provide and maintain quality products or services to satisfy the needs of travelers as well as create added value to their stay. Therefore, this study aimed to appraise how tourists perceived green resort attributes performance and how personal emotional intelligence could influence their future behavioural response. One hundred and fifty guests were randomly selected who had stayed in three green resorts in Langkawi and Penang to participate in this study. Applying regression analysis revealed a positive relationship between the green resort attributes performance and future behavioural response through emotional intelligence. This study also discovered that international tourists recorded a higher mean score for positive emotions compared to their domestic counterparts. Theoretically, this study enriches the existing literature by providing a deeper understanding of how tourists’ emotions affect their subsequent responses based on the green resort attributes performance. Practically, the findings of this study will be applicable to green resorts in Malaysia as their performance will induce positive emotions that impact the behaviours of tourists towards these resorts in the future, for example, recommending green resorts to their families or friends.
How to Cite: NorAzam, N. R., Rashid, B., & AziminZainol, N. (2021). Assessing Green Resorts Attributes Performance on Tourists’ Emotional Intelligence and Future Behavioural Responses: Evidence from Malaysia. South Asian Journal of Tourism and Hospitality, 1(2), 75–102. DOI: http://doi.org/10.4038/sajth.v1i2.38
Published on 30 Aug 2021.
Peer Reviewed

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